The Chocolate Way is the network for cultural traveling dedicated to the chocolate around Europe. It promotes a new tourism product based on routes to meet the best European chocolatiers, in collaboration with the project Chocolate Heritage and European Life and Identity, co-funded by the European Union COSME program.
The Chocolate Way combines the chocolate historical districts in Europe, such as Modica, Perugia, and Torino in Italy. Tour operators offer 30 routes in Belgium, France, Germany, Italy, Spain and the United Kingdom (new routes are expected). These tour packages will give the opportunity to meet producers and taste and buy the products.
The Chocolate Way is a new way to travel that combines the history of chocolate and the contemporaneity of the European lifestyle: more than 300 manufacturers and artisans of high-quality chocolate, more than 270 cities and places in which you can visit thematic museums, traditional and innovative products in pastry shops and historic cafes, stay in theme hotels, attend chocolate courses, participate in events and tastings in companies.
For this project 2.3 billion in sales within the next five years and more than 2 million tourists involved in individual and group trips are expected .
Travel Elephant, the project partner, and other 5 tour operators offer customised travel packages. The routes are available at www.thechocolateway.eu
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