Sigep’s ‘debut’ at New York’s recent Fancy Food Show was a great success.
Artisan gelato and coffee played star roles at an experiential stand that intercepted American buyers, distributors and importers
Italian gelato landed in the States meeting with immediate success. The experiential stand organized by Italian Exhibition Group’s Sigep at the recently closed Summer Fancy Food Show 2018 in New York, saw traders and enthusiasts lining up every day to taste the delicious flavors of gelato and real espresso coffee from renowned Made in Italy tradition, together with croissants and fantastic pastries. Numerous American buyers, distributors, importers and top sector experts were eager to try the products of Italian companies for themselves.
The seminar entitled “Market Trends for Artisan Gelato in the United States”, opened by Phil Kafarakis, President of the Specialty Food Association, also aroused great interest with interventions from Flavia Morelli, Group Brand Manager of Italian Exhibition Group, and representatives from some of the sector’s leading companies: from John McCabe, Eastern Regional Director for Carpigiani USA to Pierpaolo Colombo, General Manager of Babbi, Rodrigo Florim, Vp Sales at MEC3 USA, Anna Pata, Director of Sales & Marketing for Pregel America and Domenico Piscioneri, Area Manager at IFI USA.
Innumerable quality contacts and business meetings were held during the three days of the Show, particularly with entrepreneurs from the foodservice channel, interested in widening their range in the gelato sector, and with retailers attracted by the idea of opening a gelato parlor.
The companies involved also expressed their satisfaction. For artisan gelato: Carpigiani (machinery for producing gelato), Ifi (refrigerated displays), Babbi, Pregel and Mec3 (gelato ingredients), for coffee: Hausbrandt (selected blends), La Spaziale (espresso machines) and Forno d’Asolo for pastries and croissants.
And so, a tasty preview of the 40th Sigep, the International Trade Show of Artisan Gelato, Pastry, Bakery and the Coffee World, to be held at Rimini Expo Centre from 19th to 23rd January 2019, confirming the Show’s increasingly international inclination. Moreover, thanks to its historical collaboration with ITA – Italian Trade Agency, an important delegation of qualified US buyers is also expected to attend the Show in 2019.
The promotion of artisan gelato at the Summer Fancy Food Show was the result of collaboration between IEG and the Specialty Food Association (SFA).