GL Events have confirmed that Sirha Lyon will be mainteined in 2021.
However, the 20th edition is rescheduled and will be held from 23 to 27 september 2021
Initially scheduled for January 2021, Sirha Lyon naturally takes into consideration the sector it serves, a sector that has been severely impacted by seven months of cumulated closing since March 2020. All the exhibitors, partners, chefs and key players in the catering and Food Service industries have reasserted their trust in Sirha Lyon. This 20th edition will more than ever play a central part on the path to recovery, attesting to the event’s role as a pioneer and in support of a sector that is continually adapting.
“Like never before, we are mobilising all our teams and expertise at GL events,” explains Olivier Ginon, Chairman/CEO of GL events. “Sirha Lyon 2021 will demonstrate our ability to push back the boundaries of the events industry, to generate novelty and new services to support you, in a conscious and responsible way. We remain convinced that the September edition of Sirha Lyon will send a strong signal for recovery, reconquering territories and clients, as well as inventing new post-Covid-19 businesses.”
Sirha Lyon has now integrated the Sirha Food brand ecosystem and will offer a new digital service: Sirha Connect. This powerful mobile app will connect the user to Sirha Lyon’s exhibitors, enabling to exchange before, during and after the event. It will offer the possibility to network as well as Instant Messaging and physical or digital business meetings features.
To be accurate to its unifying and human DNA, Sirha Lyon 2021, more than ever promises to pay a vibrant tribute to all types of food service that have had to adapt to this unique period in the history of the industry.
The constellation of 24 Sirha contests, including the world reference events that are the Bocuse d’Or and Coupe du Monde de la Pâtisserie, is intent on celebrating not simply a return to normal but a true renewal for the entire sector.