On the occasion of its 30th anniversary, the Coupe du Monde de la Pâtisserie has decided to adopt a new visual identity that will be presented in 4 different versions for the national and continental selection events and for the finale of the contest.
The logo is no longer encased inside the frame, thus allowing more freedom for the graphic compositions. The typeface remains unchanged but adopts the codes of luxury, enhanced with dark blue and golden colours.
The graphic illustration for the final of the contest features a 30th anniversary logo that is both elegant and festive. This is drawn into an explosion of golden powder using a stencil. The image of the winners in the background embodies the values upheld by the contest: excellence, passion, as well as the human values of sharing and team spirit.
The main graphic illustration used for the national and continental selection events places the emphasis on the pastry creations, in particular thanks to careful lighting effects.
Created by Lyon agency Empreinte Conseil this identity will be used throughout the 2018-2019 cycle.
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The grande finale of the Coupe du Monde de la Pâtisserie is held every two years in Lyon (France), as part of Sirha Lyon, the International Hotel Catering & Food Trade Exhibition. This prestigious contest has become the main pastry event worldwide. It confronts teams from all around the world composed of a chocolate expert, a pastry chef, and an ice specialist. They realized before the eyes of a jury and passionate supporters, a creative performance combining taste and artistic talent.
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