The Dolce World Expo

The 2022 edition of the Italian Exhibition Group event dedicated to gelato, pastry, chocolate, bakery and coffee will be held in Rimini from 22 to 26 January. Sigep's logo and mission change, according to its position as the Italian ambassador-of-dessert event in the world, as explained during the recent preview


“The Dolce World Expo” as a proper subheading, because today product quality and new sales channels have to meet the widespread need for rewarding experiences, which the Italian style of interpreting dessert expresses in relation to the five represented sectors, i.e. artisanal gelato and pastry, chocolate, bakery, and coffee. A tangible transformation, as highlighted a few days ago at the preview of Sigep next edition (from 22 to 26 January 2022 in Rimini), during which the new logo and mission were introduced. “Sigep celebrates the dessert world with a deeply Italian warm spirit, closeness and creative flair. It reveals innovations and shares the tools to interpret market changes with professionals”, said Corrado Peraboni, the CEO of Italian Exhibition Group.

Overview of the future edition

Therefore, Sigep 2022 promises to be an even more wide-ranging event, bringing special attention to safety, thanks to the application of the #SAFEBUSINESS by IEG and GBAC STAR™ protocol, the global accreditation program for international standards concerning cleaning, sanitation, and prevention of infectious risks. It will show a welcoming and spacious layout (isles of 6 meters), with an improved usability of the Central Hall (South), hosting the Vision Plaza as central focus and the Media Village, including the presence of our magazine “Pasticceria Internazionale”. The pavilions will welcome the exhibitors and business visitors with new colors, as well as the event areas, concerning pastry, gelato, chocolate, coffee, and bread. The absence of international and national competitions is confirmed.
This new approach is also dictated by the market evolution which records positive signals, as revealed by the director of Foodservice Italy of NPD Group Matteo Figura, who stated that in the first half of 2022 an international recovery is going to be confirmed, especially in the artisan gelato and pastry sectors.

Good recovery signs

The propensity to gelato consumption (compared to 2019) reached +0.4% in Italy, in Germany and Spain +0.7%, in the United Kingdom and the United States +0.2%, in Canada +1.2%, in Japan +0.2%. The propensity to pastry consumption in Italy showed -0.3%, in Spain -0.2%, while in France it marks +1.7% in 2021, (again compared to 2019), Germany +1,3%, the United States +0.1%, Canada +0.6%. In the Far East, China achieved + 0.8%. Penalized by the drop of functional visits (work and tourism) in Italy, coffee consumption recorded -0.5%, Spain -0.4%, USA -0.5%, Canada -0.9%, while it was constant in China and growing by + 0.4% in Japan.
“As numbers show, exports are a driving force for the Italian economy – explains Carlo Ferro, president of the ICE Agency -. In the first half of the year, exports grew by 24.2% on the previous year and by 4.1% compared to the first half of 2019, showing higher levels than the pre-Covid situation. This happened in all the market sectors, from January to May: gelato + 33%, chocolate + 14.4%, coffee + 10.6%, and confectionery products + 17.6%”.

The Paris tour at Sigep Preview

The 2022 Sigep Preview hosted some focusses moderated by the event’s media partners. Among these, Chiriotti Editori decided to break the schemes bringing viewers to Paris, the beloved destination of all curious professionals. Together with our correspondent Domenico Biscardi, teacher at the École du Louvre, journalist and co-founder of Club Criollo, and Matteo Casone, the Italian gelato maker designated by Alain Ducasse for his Manufacture de Glace, we drew an ideal map of new premises tracing production and consumption trends. 30 minutes of information and curiosities, to be watched! The video streaming of the day is available on demand until 1st October.

Articoli simili