The most important trends in the bakery chain
showcased at Rimini Fiera
Being held simultaneously with SIGEP,
A.B.TECH EXPO and RHEX highlights new business prospects
The bakery chain is increasing its space at Sigep and the 2015 edition, at Rimini Fiera from 17th to 21st January, with the simultaneous staging of A.B.Tech Expo will confirm its role as the only expo event in Europe able to bring together the entire production and distribution chain along with artisan confectionery and quality coffee.
Three more halls and two connecting halls will highlight the new business perspective for enterprises, which is now more than just a trend, i.e. that of addressing multi-function venues in which the sale of bread is alternated with serving breakfasts, snacks and aperitifs… and is constantly evolving.
Rimini Fiera business unit manager Patrizia Cecchi explains, “This is the reason it is necessary to establish a format that ensures better coverage of the new perspective. This is why we are talking about the ‘bakery sector’. At the expo there will be companies that are the key players of the artisan and semi-industrial productive process, those that realize sales outlets and others that widen the bakery trade’s range with their products. This has created the perfect terrain for integration with the fast food world and therefore with Rhex, our expo on catering for eating out. This combination enables to create interesting business prospects.”
Rimini Fiera will be the site of the bread battle: Italy’s “ciabatta” is tastier and highlights fillings better than France’s “baguette”. The battle will be held in “Bread in the City” the international contest staged at A.B. Tech Expo with eight international teams, 16 contestants and a panel that will judges the world’s bread specialities.
Bakery Events include the Bread Talent Show, a contest in which professionals will propose their innovations in a video. Before the expo, participants will take part in selection heats, and the remaining finalists will fight it out to win a trip to Shanghai offered by Lesaffre (breadtalentshow@riminifiera.it).
There will also be Sartoria workshops on innovative packaging, Bottega with new trends in bread stores, Focacceria demos of semi-industrial workshops with machinery for making typical products and a Officina workshop for making bakery specialities.